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建设世界旅游休闲中心是国家为澳门特别行政区确立的发展目标。提高澳门旅游博彩业的国际化程度是建设世界旅游休闲中心的应有之义。根据澳门回归后博彩业发展的经历,我们可以将澳门博彩旅游业的国际化分三个步骤或阶段:第一步,资本国际化。这一步在澳门回归后,通过博彩业的开放已经基本实现。第二步,经营管理模式的国际化。澳门通过外资的引进带来了国际化的管理经验,博彩业的管理水平正在提升。第三步,市场的国际化,积极开拓国际市场和吸引国际游客。本文通过实证分析考察了目前澳门博彩旅游业资本国际化和市场国际化的情况,指出澳门博彩业的一个基本矛盾是资本的国际化和游客的国内化,解决这个矛盾的出路是不断开拓澳门博彩旅游业客源的国际市场,加强区域合作,提升澳门博彩旅游业的国际竞争力。
The construction of the world’s tourism and leisure center is a national development goal set for the Macao Special Administrative Region. To enhance the internationalization of Macao’s tourism and gaming industry is the proper meaning of building a world tourism and leisure center. According to the experience of Macau’s gambling industry after its handover, we can divide the internationalization of Macao’s gaming industry into three steps or phases: The first step is to capitalize the international capital. This step has basically taken place through the liberalization of the gaming industry after the handover of Macao. The second step is the internationalization of business management. The introduction of foreign investment in Macao has brought with it an international management experience and the management of the gaming industry is on the rise. The third step, the internationalization of the market, actively explore the international market and attract international tourists. This paper examines the current situation of internationalization and market internationalization of gaming capital in Macao by means of empirical analysis. It points out that one of the basic contradictions in the gaming industry in Macao is the internationalization of capital and the domesticization of tourists. The solution to this contradiction is to constantly open up the gaming industry in Macao. Tourism market source of international markets, strengthen regional cooperation and enhance the international competitiveness of gaming tourism in Macau.