自主学习是指在学习过程中,学生在已有的知识和技能的基础上,在不断获取新知识并运用这些知识的活动中所表现出来的智力和非智力因素的本领。《市场营销》是一门理论与实践相结合的课程,如果在教学中仍然采用教师“满堂灌”的教学方式、学生“填鸭式”的学 Autonomous learning refers to the ability of students in the learning process, based on existing knowledge and skills, in the acquisition of new knowledge and use of these knowledge activities in the intelligence and non-intelligence factors shown. “Marketing” is a combination of theory and practice courses, if the teaching is still used in teaching “full house irrigation” teaching methods, students “spoon-fed ” learning