社论,作为表明报刊政治面目的旗帜,有一定的权威性。这是客观的事实,也是人们的共识。但是,如果以为既然有着权威性,读者自然会重视它,会自觉去读它,不必再费心思去增强可读性,那就错了。实际情况恰好相反,正因为它有着权威性,人们对它的期望值和要求也就特别高,倘若写得不好,引不起注意和兴趣,那么,人们的反感和失望也就会更大。事实上,目前各报的社论确实存在一些不尽人意的方面,以致削弱了它自身的权威性。诸如社论数量偏少,有的省报有时一个月连一篇也不照面,人们想读却读不到;而有的见报社论可读性又 Editorial, as a banner to show the political face of newspapers, have some authority. This is an objective fact as well as a consensus of people. However, if you think that since there is authority, readers will naturally value it, and will consciously read it, no longer have to bother to enhance readability, it is wrong. The actual situation is just the opposite. Precisely because of its authority, people’s expectations and demands are particularly high. If they are not well-written and can not attract attention and interest, people’s resentments and disappointments will also be greater. In fact, there are indeed some unsatisfactory aspects of the current editorials, which have weakened their own authority. Such as the number of editorials is too small, and some provincial newspapers sometimes do not even take a page for one month. People want to read but they can not read it.