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全球经济一体化加剧了企业问的竞争,企业要在激烈的竞争环境中获得可持续的发展,必须具备一定的竞争优势。企业通常通过向顾客提供产品或服务持续经营,其竞争力往往体现在产品或服务的市场竞争力上,因此产品或服务的价格决策对企业的发展显得尤为重要。为避免传统定价决策方法的缺陷,本文探讨了基于价值链理论的定价决策。
The global economic integration aggravates the competition among enterprises. Enterprises must have certain competitive advantages if they want to achieve sustainable development in a fierce competitive environment. Generally, the enterprise always runs its products or services to customers and its competitiveness is often reflected in the market competitiveness of the products or services. Therefore, the price decision of the products or services is particularly important for the development of the enterprise. In order to avoid the shortcomings of the traditional pricing decision method, this paper discusses the pricing decision based on the value chain theory.