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以缔造“晶莹剔透肌肤奇迹”为名的SK-II品牌创造了全新的历史,它成为宝洁公司旗下第一个销售收入超越十亿美金的亚洲品牌,也成为了宝洁高档商品部门(P&G Prestige)中的第一个“十亿美金品牌”。SK-II于1980年12月诞生于日本,如今在全球的13个市场均有销售,覆盖日本、韩国、中国、马来西亚、新加坡、泰国、印度尼西亚、澳大利亚、美国、英国和西班牙等。SK-II的诞生源于一段动人的故事。在日本一家清酒酿制厂内,科学家们偶然发现年迈的酿酒工人脸上虽然布满岁月痕迹,但其双手却如玉脂般格外的细嫩柔滑,有着仿若少女一般的嫩滑肌肤。这一双双手的年轻美丽与清酒的发酵过程息息相关。经过多年
Created a brand-new history as the SK-II brand under the brand name of “Crystal Clear Skin”, it became the first P & G brand in Asia to have sales of more than $ 1 billion and became the parent company of P & G Prestige) in the first “billion dollar brand ”. SK-II was born in Japan in December 1980 and is now sold in 13 markets worldwide covering Japan, Korea, China, Malaysia, Singapore, Thailand, Indonesia, Australia, the United States, the United Kingdom and Spain. SK-II was born from a touching story. In a Japanese sake brewing factory, scientists accidentally discovered that the elderly brewers’ faces were full of years of traces, but their hands were extremely delicate and smooth like jade fat. The beauty of both hands is closely linked to the fermentation of sake. After many years