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拥有38年历史的德国运动品牌addnice,因应“不断向上”的整体事业发展规划,于2007年初,强力启动品牌传播与营销整合系统,邀请NBA丹佛掘金队主力、实力派新生代球员J.R.史密斯作为形象代言人,同时着力调整商品结构、通路建设与管理,强化专业营销团队与服务,结合中国市场实际通过与相关专业营销、研发、媒体推广资源对接
With a 38-year-old German sports brand, addnice, in response to the overall career development plan of “Continuous Upward”, in early 2007, it launched the brand communication and marketing integration system strongly and invited the NBA Denver Nuggets team to send its new generation of players JR As an image spokesman, Smith at the same time efforts to adjust the product structure, access construction and management, strengthen the professional marketing team and services, with the actual Chinese market through the relevant professional marketing, research and development, media resources to promote docking