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2003年,杭州律师张子年购买了一张40元的电影《英雄》的电影票,观看时竟发现影片有长达10分钟的贴片广告,随后其以强迫消费者消费、损害消费者权益为由,将浙江翠苑电影大世界有限公司、北京新画面影业有限公司告上了法庭。这例中国首起有关电影贴片广告的消费者诉讼案引起了全社会的关注和热议,也使广告应如何恰当地与电影相融合这一问题成为新时期中国电影人不得不面对的挑战。而这几
In 2003, Zhang Zi-nian, a Hangzhou lawyer, bought a 40-yuan movie “Heroes” movie ticket. When he saw it, he found that the film had a 10-minute patch advertisement. Subsequently, he forced the consumers to consume and damage the rights and interests of consumers , Will Zhejiang Cuiyuan Film World Co., Ltd., Beijing New Screen Pictures Co., Ltd. sued the court. This case of China’s first consumer suit on film and TV ads has aroused the attention of the whole society and the hot discussion, and how advertising should properly integrate with the movie has become the new era of Chinese film people have to face challenge. And these few