华英等人编著、经济管理出版社出版发行的《广告英语教程》(Advertising English Course)近日在全国各地新华书店上市。教程的顺利出版具有重要的现实意义。它将有利于广告从业人员在全球化背景下迅速提高英语水平和国际交流与沟通能力,进而进一步增强我国广告业的国际竞争力。同时,它也有利于我们做好准备工作,迎接2004年第39届世界广告大会在我国的召开。国际广告协会(IAA)前任主席金石年先生(Senyon Kim,担任过该职的首位亚洲人)在百忙当中亲笔为该教程作序,对作者的工作给予了高度评价,认为该书的出版“恰逢其时,必将对亚洲 Huaying, who edited, Economic Management Publishing House published ”Advertising English Course“ (Advertising English Course) recently throughout the country Xinhua Bookstore listing. The smooth publication of the tutorial has important practical significance. It will help advertisers rapidly improve their English proficiency and international communication and communication skills in the context of globalization, and further enhance the international competitiveness of China’s advertising industry. At the same time, it also helps us to prepare well for the convening of the 39th World Advertising Congress in China in 2004. Senyon Kim, the former president of the International Advertising Association (IAA), who wrote the book in his busy schedule, highly praised the author for his work, saying that publication of the book ”At the right time, bound to Asia