为什么同样以重资产模式为主的帅车失败了而“车王中国”则挺过创业的初级阶段?我在上期专栏中曾经提到,在美国市场,销售一辆新车的同时二手车市场会交易三辆二手车,但中国市场正相反,销售三辆新车的同时,市场上则只交易一辆二手车。在美国,二手车市场从业主体是CarMax等规范的二手车连锁业态,但中国二手车从业主体仍然是分散不规范的黄牛等小的经营业态。这是国内二手车交易的现状。不过,这两年来,“车王中国”等一批创新者正试图脱离“黄牛”式的传统二手车市场销售业态,对中国二手车“柠檬市场”重新搭建新的游戏规则。当前新 Why did the same heavy-asset-based handsome car fail? “Auto King China” has survived the initial stage of entrepreneurship? I mentioned in the previous column that in the U.S. market, the sales of a new car while used car Three used cars are traded in the market, but the Chinese market is the opposite. Three new cars are being sold and only one used car is traded on the market. In the United States, the second-hand car market practitioners are the second-hand car chain formats such as CarMax, but the second-hand car practitioners in China are still decentralized small-scale business operations such as ox. This is the status of domestic used car transactions. However, in the past two years, a number of innovators such as Auto King China are trying to break away from the “yellow cow” -type traditional used car market and re-build new games for Chinese used car market rule. Current new