中国广告三十年跌宕起伏,经历了4A公司的纵横冲突,本土公司荜褛褴褛,一路走来,渐成定局。4A广告公司牢牢地把控着大品牌的上游资源,春风得意。而本土广告公司如雨后春笋,数量庞大。但是,相对生命周期较短,因而少数的控制着地域人脉资源和客户资源的区域性广告公司便成为我国广告公司的中流砥柱。 Thirty years of ups and downs in China’s advertising, experiencing vertical and horizontal conflicts 4A company, local companies 荜 jacket ragged, along the way, gradually become a foregone conclusion. 4A advertising firm firmly control the big brands of upstream resources, breezy. The local advertising company springing up, a huge number. However, the relatively short life cycle, and therefore a small number of regional advertising companies that control the resources and customer resources of the region have become the mainstay of China’s advertising companies.