所谓绿色营销是指以保护环境和回归自然为主要特征的一种营销活动,它是企业从不同方面体现绿色、环保、健康、安全的一种营销手段,是企业为了提高自身产品在市场中的竞争力,迎合消费者的购买心理而提出的。我国的情况决定了企业必须走绿色营销的道路才能在世界 The so-called green marketing refers to the protection of the environment and the return to nature as the main feature of a marketing campaign, which reflects the business from different aspects of a green, environmental protection, health and safety of a marketing tool for enterprises to improve their products in the market Competitiveness, to meet the consumer’s buying psychology made. The situation in our country determines that enterprises must take the road of green marketing in the world