概念炒作是“套钱”的软武器从另一个角度去看,化妆品更像一种虚荣产品。面对两种同类的产品,如果其中一个产品的广告或包装文案比另一种产品更能取悦自己、满足自己,那么,消费者一定选择这种产品。上个世纪90年代初,梁氏公司的一块“索芙特”海藻减肥香皂一年销售过亿元,靠的就是一句“停用还会瘦”的经典广告语和海藻减 Concept speculation is “soft money” from another point of view, cosmetics is more like a vanity products. Face two kinds of similar products, if one of the products of advertising or packaging copyrighted more than another product to satisfy themselves, then, consumers must choose this product. The early 90s of last century, Liang’s piece of “Soft” seaweed slimming soap sales of billions of dollars a year, relying on is a “stop using thin” classic slogan and seaweed minus