“品牌年轻化”是一个永久性的话题,准确来说是“品牌时代化”。英语有个词叫in time,就是你要在这个时代里面,成为时代符号的一部分。一个品牌只有永远in time,才能成为品类首选。我认为不止是年轻化,这是一种包含的关系,年轻化只是其中的一种手法。作为品牌时代性的塑造者,需要具备两种能力,一个是好奇心,另一个是价值观。只有好奇心,没有价值 “Brand rejuvenation ” is a permanent topic, to be precise, “brand era ”. English has a word called in time, that is, you are in this era, as part of the symbol of the times. A brand only in time, to become the category of choice. I think not only young, it is a relationship that contains, young is just one of the ways. As a fashion brand of the age of the brand, you need to have two abilities, one is curiosity, the other is the value. Only curiosity, no value