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“618”大战落下帷幕,但对更多零售商来说,这并不意味着结束,因为激发市场和用户活力其实是常态,“造节”只是这种常态的集中体现。当然,无论是平日里的竞争还是逢节大促吸引眼球,每个企业需要有自己的特色和主张,一方面区隔于竞争对手,一方面吸引消费者已经被碎片的注意力。据《商学院》记者了解,国美在本次年中大促期间,不打感情牌,而是以“高价收旧”“低价换新”来帮助消费者实现轻松换新家,并配合多种套购方案及爆款商品,助力消费升级,引领品质生活。
“618 ” war came to a close, but for more retailers, this does not mean the end, because to stimulate the market and user vitality is actually the norm, “Made Festival ” is only a manifestation of this normal. Of course, whether it is on weekdays or big festivals to attract the attention of every big event, each business needs its own characteristics and ideas, on the one hand, separated from competitors, on the one hand to attract consumers have been the attention of debris. According to the “Business School” reporter understands that the United States in the promotion period of this year, do not play emotional licensing, but to “high income old ” “cheap ” to help consumers achieve easy change of home, And with a variety of shopping programs and explosions products, help upgrade consumption, leading the quality of life.