在当今这个信息全球化的时代,一个民族的凝聚力在很大程度上依靠广播、电视、报纸、网络为代表的传媒影响而产生。中国有13亿人口,9亿多的农村人口占到了70%之多。在这样的背景下,农村与城市间的信息差距不容忽视。本文在实地调研的基础上,分析了农村和城市在传播媒介的使用及受众接受上的差异,并为传媒产业的城乡均衡发展提供了理论建议。 In today’s era of globalization of information, the cohesion of a nation relies to a large extent on the influence of the media represented by radio, television, newspapers and the Internet. China has 1.3 billion people and more than 900 million rural people account for as much as 70%. In this context, the information gap between rural and urban areas can not be ignored. Based on field research, this paper analyzes the differences between the use of media and audiences in rural areas and cities, and provides theoretical suggestions for the balanced development of urban and rural areas in the media industry.