欧美日三分天下,全球汽车市场风起云涌,市场占有率此起彼伏。日本斯巴鲁汽车通过由跟随战略到利基战略的转变,走出了一条自我革新之路,在全球汽车市场中奠定自己的细分市场地位,成为近年日系汽车在全球冲出的一匹黑马。日系跟随品牌:混沌经营在全球举足轻重的日系车,丰田汽车采取的是领导战略,与通用汽车相互竞逐、你下我上,争夺全球第一的位置。本田和日产处于日系中的第二梯队,他们采用的是挑战战略,不断尝试挑战丰田的领导地位。其他日系品牌,像马自 Europe and the United States one-third of the world, the global automotive market surging, market share one after another. Japan’s Subaru Motor Corporation has stepped out of a road of self-improvement by shifting from follow-up strategy to niche strategy to establish itself as a market segment in the global automotive market and become a dark horse in the global market for Japanese cars in recent years. Japanese follow the brand: Chaos operating in the global decisive Japanese cars, Toyota adopted a leadership strategy, competing with General Motors, you next to me, the competition for the world’s first position. Honda and Nissan are the second tier in Japan, adopting a challenge strategy that continually attempts to challenge Toyota’s leadership position. Other Japanese brands, like Ma Zi