随着我国电视市场竞争的日趋激烈，收视调研在电视节目的编排与播出、栏目的设置与调整、广告的策划与经营以及节目考核评价等诸多方面，正发挥着日益重要的功效。然而，由于我国收视调研工作起步较晚，加之观念、经费、技术等种种条件限制，如何合理评价电视节目问题迄今尚未 With the increasingly fierce competition in China’s television market, the research on ratings is playing an increasingly important role in many aspects such as the arrangement and broadcasting of television programs, the setting and adjustment of columns, the planning and management of advertisements, and the evaluation of programs. However, due to the late start of the research on the viewing in China, coupled with various conditions such as concept, funding and technology, how to evaluate TV programs reasonably has not yet been solved