时至今日,业界人士已认识到营销对于企业成败的重要性;营销理论也大量涌现,人们众说纷纭,莫衷一是。实际上,要真正做到成功的营销,必须从交易的实质出发,找出隐藏在营销背后的决定因素——企业文化。一、交易的实质:成功的营销是文化营销简单地说来,企业的营销就是为了促成某种买卖或交易。值得深思的是,在交易中,企业销售出去 Today, people in the industry have realized the importance of marketing for the success or failure of a business. Marketing theories have also emerged in large numbers. People are divided into different opinions. In fact, in order to truly achieve successful marketing, we must proceed from the substance of the transaction to find out the determinant hidden behind the marketing - corporate culture. First, the essence of the transaction: successful marketing is a cultural marketing Simply put, corporate marketing is to facilitate some kind of trading or trading. It is worth pondering is that in the transaction, the company sold out