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2003年下半年全国报刊治理整顿后,全国400多家县市区域报保留了48家,《萧山日报》是其中一家。2004年1月正式加盟杭州日报报业集团,标志着其开始由地方党报转型为市场化运作的县市区域报,进入全新发展阶段。加盟杭报集团8年多来,《萧山日报》坚持一手抓好品牌媒体建设、做大做强主业,一手抓好报业经营、发展传媒产业,寻找适合自身发展的独特经营模式,拉长产业链条,实力不断增强,报业不断壮大。这是一个颇具启示意义的过程,也是报业提升发展“天花板”路径的有益探索。
After the nationwide newspapers and periodicals were rectified in the second half of 2003, 48 regions were reserved in more than 400 counties and cities in the country. Xiaoshan Daily was one of them. January 2004 formally joined the Hangzhou Daily Newspaper Group, marking the beginning of its transformation from a local party newspaper to market-oriented operation of the county newspaper, entered a new stage of development. Joining Hang Pao Group For more than 8 years, “Xiaoshan Daily” has adhered to the brand media construction and the main business of bigger and stronger ones, focusing on the newspaper business and the development of the media industry, looking for a unique business model suitable for its own development and lengthening The industrial chain, the continuous improvement of strength, the newspaper industry has grown. This is a very enlightening process and a useful exploration of the newspaper’s path of “ceiling” upgrading and development.