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随着科学技术的迅猛发展,各种新媒体大量涌现,特别是手机、mp3、mp4、博客、互联网等新媒体的诞生及其快速发展,给原本就被电视冲击很大的广播,带来了巨大的生存压力。面对新媒体的咄咄逼人之势,广播要想获得更好的发展,就必须重新审视其优势,以及新技术条件带来的机遇,不断创新。一、新媒体形势下广播的特点及其优势1.广播是时效性强的听觉媒介传播学者麦克卢汉在《媒介通论:人的延伸》一书中曾指
With the rapid development of science and technology, various new media have emerged in large numbers. In particular, the birth of new media such as mobile phones, mp3, mp4, blogs and the Internet, and their rapid development have brought great impact to television broadcasting, Huge living pressure. Faced with the overwhelming momentum of new media, if broadcasting is to achieve better development, it must reexamine its advantages and the opportunities brought about by new technological conditions and innovate continuously. First, the characteristics of the new media situation under the radio and its advantages 1. Broadcasting is time-sensitive hearing media communication scholar McLuhan in the “General Theory of Media: Human Extension,” a book has referred to