伏击营销是市场主导营销的一个附属品,也是依存于主导营销的方式而存在。由于没有直接的授权或者参与权,人们对伏击营销褒贬不一。但是随着经济的发展和市场的开放,伏击营销也开始被公众所接受,甚至在一些领域伏击营销也得到了有效应用。在不同的行业领域,伏击营销的应用手法和方式也各不相同。 Ambush marketing is an adjunct to market-driven marketing and also exists in a way that is dependent on dominant marketing. Because there is no direct authorization or participation rights, people are mixed on ambush marketing. However, with the economic development and the opening up of markets, ambush marketing has also begun to be accepted by the public. In some fields, ambush marketing has also been effectively applied. Ambush marketing in different sectors of the application methods and methods are also different.