“金利来,男人的世界”。多么豪迈的口号。只是带着男人们走进这个世界的金利来已经变得像一辆老爷车那样步履蹒跚。很难对金利来定性,它究竟是什么样的一种品牌?它是高档品牌么?曾经是,可是你看看遍布二、三级市场的良莠不齐的专卖店,高档之名实在难副其实;它是大众品牌么?可是它分明还拖着一条长长的贵族的影子。金利来,实在可以称之为没落贵族了。这并不是贬义,而是一种值得研究的时尚现象。伴随着中国改革大潮和公众时尚意识启蒙和觉醒的那些品牌,在完成历史使命之后,该如何转身? “Goldlion, the world of men ”. What a bold slogan Jinlilai, who had just entered the world with men, has become hobbled like a classic car. It is difficult to Qualitative Goldlion, it is what kind of a brand? It is a high-end brand it? Once upon a time, but you look at the second and third markets mixed good and bad stores, high-end name is hard to be true; it Is the public brand? But it clearly also dragged a long aristocratic shadow. Goldlion, it can be called a declining aristocracy. This is not derogatory, but a fashion phenomenon worth studying. With the reform of China and the public awareness of the fashion sense of enlightenment and wake up those brands, after the completion of the historic mission, how to turn around?