由于物质产品日益丰富,与以往相比,可供客户选择的商品和服务也是日新月异。企业管理层不得不制定以客户满意为重点的战略,并将其付诸于企业日常运营中,这恰是成功企业与其他企业的不同之处。不论企业处于哪个行业、经营何种产品或提供何种服务, Due to the growing abundance of physical products, the choices of goods and services available to customers are also changing with each passing day. Business management has to develop a strategy focused on customer satisfaction and put it into the day-to-day operations of the business, which is precisely the difference between successful and other businesses. Regardless of the industry in which the business, what kind of product to operate or what kind of service,