品牌正在通过整合和转型,探索更有黏度更有价值的消费者互动模式,完成从数字营销(Digital Marketing)到数字商业(Digital Business)的跨越。由全球公关和数字营销公司爱德曼发起的“品牌分享(brandshare)”调研往往是数字营销趋势和品牌与消费者互动指数的晴雨表。在《爱德曼2014‘品牌分享’报告》中,我们不能错过这样一组数字:在参与本次调查的12个主要国家中,87%的受访者希望能够与品 Through integration and transformation, the brand is exploring more viscous and valuable consumer interaction models and leapfrogging from Digital Marketing to Digital Business. A “brandhare” survey initiated by Edelman, a global communications and digital marketing company, is often a barometer of trends in digital marketing and the index of brand-consumer interactions. In the Edelman 2014 Brand Share Report, we can not miss a set of figures: 87% of the 12 major countries that participated in this survey wanted