论文部分内容阅读
旅游不仅是一种个体的的经济行为,更可以看作是社会中普遍存在的一种交换行为。借助社会学的社会交换理论,可以帮我们更好的理解生态文化旅游中生态、文化以及旅游三者之间的关系。借助“报酬”和“公正性期待”(即自己在旅游过程中期望支出和收益成正比)等分析性概念,本文试图通过对旅游行为的静态的交换行为以及动态的交换过程分析来阐释旅游地的生态和文化因素与旅游行为本身的交互作用。在此基础上,本文认为,生态文化旅游的融合发展除了旅游吸引系统的建设以外,也应当关注制度化了的“共享价值观”在其发展过程中的作用。
Tourism is not only an individual’s economic activities, but also can be seen as a common exchange behavior in society. With sociological theory of social exchange, we can better understand the relationship between ecology, culture and tourism in eco-cultural tourism. With analytic concepts such as “reward ” and “fair expectation ” (that is, their expected expenditure in the process of tourism and proceeds proportional to) and other analytical concepts, this paper tries to analyze the static behavior of tourism behavior and dynamic exchange process analysis To explain the interaction between the ecological and cultural factors of tourism and the tourism behavior itself. On this basis, this paper argues that in addition to the construction of tourism attraction system, the integration and development of eco-cultural tourism should also pay attention to the institutionalized role of “shared values” in its development.