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近年来,我国手机市场发展迅速,有必要对其定价策略进行研究。本文从我国手机市场现状出发,简要分析了我国手机市场发展的特点,并在此基础上以市场调研为手段,分析了基于产品生命周期与市场目标顾客认可,并能使手机企业获得更高利润与品牌形象的阶段性定价模式。这对我国手机企业定价策略制定有启示作用。
In recent years, the rapid development of China’s mobile phone market, it is necessary to study its pricing strategy. Based on the current situation of mobile phone market in our country, this paper briefly analyzes the characteristics of mobile phone market in our country. Based on this, taking market research as a means, this paper analyzes customer recognition based on product life cycle and market target, and enables mobile phone enterprises to gain higher profits And brand image of the stage pricing model. This has implications for the formulation of China’s mobile phone pricing strategy.