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手机与消费者的关系可以用亲密无间和形影不离来形容,手机的作用已经超越通信的范畴,成为人们日常生活不可缺少的工具、帮手。价格越来越低,功能越来越丰富以及网络带宽越来越高是当前手机市场的3个明显趋势,这意味着基于手机的商机会变得非常庞大。所以手机增值业务如雨后春笋,层出不穷。手机音乐、手机电视、手机游戏、即时通信、手机支付、位置服务、手机营销、手机博客以及移动搜索等轮番轰炸消费者的眼球。那么,后短信时代,谁能真的成为杀手级的应用呢?是手机支付,是手机游戏,还是手机电视?都不是。后短信时代将是一个百花齐放的时代,没有王者。中国3G前夜,本届通信展将是移动增值业务的一次路演,值得期待。本期《通讯世界》杂志将对时下热点的移动增值业务应用进行梳理。
The relationship between mobile phones and consumers can be described in intimacy and shadow, the role of mobile phones have been beyond the scope of communication, become an indispensable tool in daily life, helper. Lower and lower prices, more and more features and increased network bandwidth are three obvious trends in the current handset market, which means that the opportunities for handsets are huge. Therefore, mobile value-added services springing up after another. Mobile music, mobile TV, mobile games, instant messaging, mobile payment, location services, mobile marketing, mobile blogging and mobile search turns bombing consumers. So, after the SMS era, who can really become a killer application? Is the mobile payment, is a mobile phone game, or mobile TV? Not. After the era of SMS will be a flourishing era, there is no king. The eve of 3G in China, the current telecommunications exhibition will be a roadshow of mobile value-added services, it is worth looking forward to. This issue of “Communication World” magazine will sort out the hot applications of mobile value-added services nowadays.