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近年来,创业的热情迅速高涨,但是创业的现实依然残酷,要让创业不仅仅停留在口号,就必须理性地认识其中的客观规律,掌握创业的基本知识和技能。可喜的是,贺尊教授的这本《创业学概沦》未雨绸缪,早在2011年就出了第一版,这次又结合时代的变化进行了全面的修订,使得全书更加完善,可谓适逢其时。作为一本创业学的入门教材,由于创业本身涵盖的内容极其广泛,布局谋篇绝非易事。贺尊教授显然善于提纲挈领地抓住创业的核心内容,没有像传统教科书一样注重各种知识的罗列和
In recent years, the entrepreneurial enthusiasm has been rapidly rising. However, the reality of starting a business is still cruel. To allow entrepreneurship to not only stay in the slogan, it is necessary to rationally understand the objective laws therein and master the basic knowledge and skills of entrepreneurship. The good news is that Prof. HE Zun’s plan to start a new course of business was a rainy day. As early as 2011, the first edition was released. This time, a comprehensive revision was made in the light of the changes of the times, making the book more perfect. actually. As an introductory textbook on entrepreneurship, since the business itself covers an extremely wide range of contents, it is by no means easy to find a solution. Professor He Zun obviously is good at syllabus to grasp the core content of entrepreneurship, there is no traditional textbook attention as a list of all kinds of knowledge and