在中国广大的商品流通领域,除了像综合性商场、仓储式商场、连锁店之类的新老超级卖场外,处于厂家产品与零售终端乃至消费终端间更广大的分销商系统,基本都处在无品牌经营的现状。但面对越来越多的厂家自建渠道;面对经营同类产品的商家对取得更具有销售影响力的品牌之分销权的竞争;面对在更 In the vast circulation of commodities in China, in addition to new and old supermarkets such as comprehensive shopping malls, warehousing malls and chain stores, the broader distributor system between manufacturers' products and retail terminals and even consumer terminals is basically nonexistent The status of brand management. But faced with more and more manufacturers self-built channels; the face of competition in the business of the same type of business to obtain more sales-influencing brand distribution rights; facing more