产品质量是企业的生命“，这句话的正确性在企业界是不会有人怀疑了。但对其内涵的理解，仍需认真地思考和不断地探讨。否则，在老思维定式下此话也会落空。以鞋为例，我曾认为质量好，刺是款式美观、真材实料、工艺精细、经久耐用。基于这种认识，我们在市场调研、新产品开发与 ”Product quality is the life of a company." The correctness of this sentence will not be doubted in the corporate world. However, the understanding of its connotation still needs careful consideration and constant discussion. Otherwise, in the old thinking mode, Words can also be frustrated. Take shoes as an example, I once thought that the quality is good, the thorn is a beautiful style, real materials, fine craftsmanship, and durability. Based on this understanding, we are in the market research, new product development and