管益忻简介:著名经济学家著名战略管理学家《经济学家周报》主编中国发展战略学研究会副理事长2009年,是SNS元年;2010年是微博元年,几种社会化媒体的异军突起,使得广告、营销、公关等行业受到了极大的冲击。互联网带来的巨大变革,也改变了企业传统的营销模式,有 Guan Yi Xin Brief introduction: Well-known economist famous strategic management scientist “Economist Weekly” editor in chief of China Development Strategy Research Association 2009, is the first year of SNS; 2010 is the first year of microblogging, several socialization The sudden emergence of the media, advertising, marketing, public relations and other industries have been a great impact. The tremendous change brought by the Internet has also changed the traditional marketing mode of the enterprise