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从“首席发展官(Chief Growth Officer,CGO)”名字上就能显而易见地看出这个职位的使命:无论是通过集中资源,寻求尚未开发的市场,或扩大公司的景象,CGO的职务就是发掘新的增长途径。“在今天的全球化,巨变中的数字世界,必须从尽可能高的级别去重视发展策略。”Sanjay Khosla(凯洛格商学院市场和客户计划的高级研究员,卡夫食品市场发展前主席)如是说。那么,CGO应该如何实现一个新的增长战略呢?这里有一些试金石供大家考虑。
From the “Chief Growth Officer (CGO)” name, it is easy to see the mission of this position: Whether focusing on resources, seeking untapped markets, or expanding the company’s landscape, CGO’s position is Discover new ways to grow. “In today’s global, changing digital world, development strategies must be valued at the highest possible level.” "Sanjay Khosla, Senior Fellow, Kellogg Business School Marketing and Customer Program, Chairman) said so. So, CGO how to achieve a new growth strategy? There are some touchstone for your consideration.