国际互联网络时代的来临为广告提供了更加广阔的发展空间。在报纸杂志广告、电视广告、电台广告竞争日益激烈的现在 ,一个不争的事实是 :网络广告也加入了这一竞争。１ 又一只会下“金蛋”的鹅据美国佛罗斯特———沙利文市场咨询公司最近的一份调查报告说 ,因特网正在成为重要 The advent of the Internet has provided a broader space for advertising. In the newspapers and magazines advertising, television advertising, radio advertising increasingly competitive now, an indisputable fact is: online advertising has joined the competition. Another goose under the golden goose According to a recent U.S. market report by Frost & Sullivan Marketing Consulting, the internet is becoming important