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2011年中国空调市场在重重压力下稳步增长,面对国内经济增速放缓、房地产市场低迷以及原材料成本上涨等压力,国内空调市场规模依旧保持稳增,虽增速有所放缓,但这样的增长依然令人欣慰。然而,2011年的大量生产与投入导致了行业库存积压过多,这也成为2012年空调零售市场的隐患。2012年行业激励政策退出、房地产市场未见起色,2012年的国内空调销售市场将面临更加严峻的形势。
In 2011, the air conditioner market in China steadily grew under heavy pressure. In the face of the pressure from the sluggish domestic economy, the downturn of the real estate market and the rise of raw material costs, the domestic air conditioner market remained stable despite the slowdown in growth rate. However, The growth is still encouraging. However, the mass production and investment in 2011 led to excessive inventory in the industry, which has also become a hidden danger in the air conditioner retail market in 2012. In 2012, the industry’s incentive policies have been withdrawn and the real estate market has not seen any improvement. In 2012, the domestic air conditioner sales market will face a more severe situation.