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在付强、吉利两位沃尔沃中国营销核心联之际,吉利营销猛将易寒的到来将是一个利好。6月16日,易寒在其个人社交账号中宣布,将从吉利汽车销售公司副总经理的岗位上去职,并赴任沃尔沃汽车中国销售公司,担任分管市场传播的副总裁。易寒毕业于北京航空航天大学机械工程及自动化学院,曾任上海通用汽车别克市场营销部品牌组经理,在加入吉利后任职吉利汽车销售公司副总经理兼品牌总监。任职期间,2015年吉利汽车全年累计销量53.85万辆,同比增长26%。2016年以来,伴随着一系列新车型的上市,吉利的销量持续上涨,1-5月份累计销量23万辆,较去年同比增长7%。今年上半年,沃尔沃在中国市场销量共计4.07万
In Fuqiang, Geely Volvo China two marketing core of the occasion, the auspicious marketing hardcore arrival will be a positive. On June 16, EasyHan announced in his personal social account that he would step down from the position of deputy general manager of Geely Automobile Sales Co., Ltd. and move to Volvo Car Sales Company in China as vice president of market communication. Yi Han graduated from Beijing University of Aeronautics and Astronautics Engineering and Automation College, former General Manager of Shanghai Buick Marketing Group Brand Manager, after joining Geely Geely Automobile Sales Company Deputy General Manager and brand director. During his tenure, Geely Automobile sold 538,500 units in 2015, an increase of 26% over the same period of previous year. Geely’s sales volume continued to rise with a series of new models coming on the market since 2016, with cumulative sales of 230,000 vehicles in January-May, up 7% from the same period last year. In the first half of this year, Volvo sold a total of 40,700 in the Chinese market