论文部分内容阅读
继北京、上海、广州全国广告推广活动之后,11月26日,四川广播电视台以“大市场·共发展·赢未来”为主题,在成都召开2015年全国电视广告招商会。来自全国各地的知名品牌企业客户、大型广告公司代表及资深媒介专家等340余人应邀出席盛会。四川广播电视台党委书记、台长陈华作了主题发言,刘成安、陈萍、刘萌等台领导出席了会议。会上,陈华同志向与会嘉宾介绍了四川独特的区位优势、产业优势和资源优势,通报了四川广播电视台今年在内容生产、品牌打造、节目收视、
Following the promotion activities of Beijing, Shanghai and Guangzhou nationwide, on November 26, Sichuan Radio and Television Station held the 2015 National TV Advertising and Investment Association in Chengdu with the theme of “big market, common development and win the future”. More than 340 well-known brand corporate clients, representatives of large advertising agencies and senior media experts from all over the country were invited to attend the event. Chen Hua, party secretary and director of Sichuan Radio and Television Station made a keynote speech. Liu Chengan, Chen Ping and Liu Meng led the meeting. At the meeting, Comrade Chen Hua briefed the distinguished guests on the unique geographical advantages, industrial advantages and resource advantages of Sichuan Province. He briefed Sichuan Radio and Television Station this year on content production, brand building, program ratings,