打造特色公共文化品牌,有利于保障公民获得文化学习的权利,有利于为文化工作者全心全意为人民群众提供文化品牌提供途径,有利于巩固社会的核心价值观体系,有利于中华民族的文化事业不断发展。文章首先重点阐述了打造特色公共文化品牌的概念及意义,然后针对性地提出了打造特色公共文化品牌的思考及探索。 Creating a distinctive public cultural brand is conducive to safeguarding the citizens’ right to learn in culture and is conducive to providing culture workers with a culture brand wholeheartedly for the purpose of providing cultural brands to the people and is conducive to consolidating the core values ​​of society and to the continuous development of the cultural cause of the Chinese nation . First of all, the article mainly elaborates the concept and significance of building a distinctive public cultural brand, and then puts forward the thinking and exploration of building a distinctive public cultural brand in a targeted manner.