现代社会直白的营销已成为过去时,为此,许多企业开始大打感情牌,从提升品牌价值和形象为着力点,以侧面进攻路线开展品牌营销。公益宣传的成功与否,很重要在于受众的认同和支持。从事公共服务事业的中国南方电网是2010大型国际盛事亚运会的高级合作伙伴。 In the modern society, straightforward marketing has become a thing of the past. To this end, many enterprises have started to play emotional brand, focusing on enhancing brand value and image, and brand marketing on the side-by-side offensive line. The success of public service publicity, it is important that the audience’s approval and support. China Southern Power Grid, a public service provider, is a senior partner of the 2010 Major Asian Games.