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企业文化的概念理论大约在20世纪80年代末90年代初传入我国,经过十几年探索和实践,中国的企业文化研究和建设取得了长足的进展,产生了许多和优秀企业相伴相生、特色鲜明、具有指导性和创新性的企业文化,为企业的发展提供了不竭的动力。相反,出版领域的企业文化建设却显得相对滞后。随着中国入世和知识经济时代的来临,如何开展企业文化建设,尤其是针对出版产业的特点进行企业文化的创新,已经成为出版行业必须面对的问题。
The concept of corporate culture was introduced to our country about the late 1980s and early 1990s. After more than ten years of exploration and practice, great progress has been made in the research and construction of corporate culture in China, resulting in many goodies accompanying each other and distinguishing themselves Clear, with guiding and innovative corporate culture, for the development of enterprises has provided an inexhaustible motive force. On the contrary, the construction of corporate culture in the field of publishing appears to be relatively lagging behind. With China’s accession to the WTO and the advent of the era of knowledge economy, how to carry out the building of enterprise culture, especially for the characteristics of the publishing industry, has become a problem that the publishing industry must face.