一企业要想在市场竞争中取得优势，关键在于赢得市场机会。机会的到来往往显得很突然，因而似乎有很大的偶然性，于是人们就把能否得到机会归结为运气好坏。其实在大多数情况下，赢得市场机会都是经营者不断探寻的成果，而且最后能否把握住机会，还要看企业的竞争能力，竞争能? A business in order to gain the advantage of competition in the market, the key lies in winning market opportunities. Opportunities often seem sudden, so there seems to be a lot of chance, so people put the opportunity to boil down to good or bad luck. In fact, in most cases, to win market opportunities are operators continue to explore the outcome, and finally whether to seize the opportunity, but also depends on the competitiveness of enterprises, competition?