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近年来,各家奢侈品牌持续不断的涨价,一线奢侈品牌如Chanel、LV、GUCCI在我国购物天堂——香港,其包包部分已贵到三成。但与此同时,同样增势强劲还有我国的总体奢侈品消费,2012年中国人奢侈品消费总额达3060亿元,购买了全球约25%的奢侈品,已超越日本,成为仅次于美国的全球第二大奢侈品消费市场。价格涨幅并没有限制我国奢侈品消费,反而愈演愈烈,据预测,2015年内中国将成为全世界奢侈品消费第一大国。究竟是哪些因素造成奢侈品消费居高不下,本文将简单做一个分析。
In recent years, various luxury brands continued price increases, front-line luxury brands such as Chanel, LV, GUCCI shopping paradise in China - Hong Kong, some of its bags have been expensive to 30%. However, at the same time, the same trend of strong growth and the overall consumption of luxury goods in China in 2012 amounted to 306 billion yuan of luxury goods consumption, the purchase of about 25% of the world’s luxury goods, has surpassed Japan to become the second only to the United States The world’s second-largest luxury consumer market. Price increases do not limit China’s luxury goods consumption, but intensified, it is predicted that by 2015 China will become the world’s largest consumer of luxury goods. What are the factors that led to high consumption of luxury goods, this article will simply do an analysis.