论文部分内容阅读
中国旅行社规模目前以中小型为主,随着国外巨头的涌入,竞争势必愈加激烈,武大旅行社作为其中为数不多的成功代表,对其进行产品及市场策略分析,对业内其他旅行社具有借鉴作用。
With the large influx of foreign giants, the competition is bound to become more and more intense. As one of the few successful representatives, Wudai Travel Agency analyzes its products and marketing strategies and provides reference for other travel agencies in the industry .