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奢侈品牌与艺术的联姻由来已久,而最直接的表达就是广告大片。上世纪五六十年代,波普艺术领袖人物安迪沃霍尔就与各时装大牌设计师们一同出入各种社交场合,而1984年成立的卡地亚当代艺术基金会则以独当一面的姿态开创了一种全新的、跨领域的艺术策展方式,至今已经30多年。各大品牌的新一季广告大片已经纷纷出炉,无疑在秋冬季新品上架前为人们心中埋下了欲望的种子。从极富创意到奢华唯美,时尚广告大片永远不会像电视插播那样惹人厌倦,总会带给我们视觉的冲击与享受。
Luxury brand and the marriage of art has a long history, but the most direct expression is the advertising blockbuster. The fifties and sixties of last century, pop art leader Andy Warhol on the various fashion designers with a variety of social occasions, and in 1984 the Cartier Foundation for Contemporary Art is to create a unique attitude A new, cross-cutting approach to art curatorial, has been more than 30 years. The major brands of the new season advertising blockbusters have been released, no doubt in the fall and winter before the shelves for the hearts of people buried the seeds of desire. From creative to luxurious aesthetic, fashion advertising blockbusters will never be as annoying as the television broadcast, will always give us the visual impact and enjoyment.