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运用博弈论的原理和方法对销售管理中销售经理和销售人员的关系进行分析,通过构造一个销售经理和销售人员的博弈模型来说明对公司的管理人员和员工进行奖惩制度的设计。
The theory and method of game theory are used to analyze the relationship between sales managers and sales personnel in sales management, and a game model of sales managers and sales personnel is used to illustrate the design of reward and punishment systems for company managers and employees.