近两年来,随着国家系列宏观政策的出台和对医疗、房地产等行业整顿力度的加大,手机、网络等新型媒体的出现,使国内报纸的广告收入增长减缓,尤其是长期以来广告收入占营业总额比率达六七成以上的地市级报业进入微利时 In the past two years, with the introduction of a series of national macroeconomic policies and the consolidation of medical and real estate industries, the advent of new media such as mobile phones and the Internet has slowed down the growth of advertising revenue in domestic newspapers. In particular, the long-term revenue from advertising When the turnover ratio reaches 67% or above, the prefecture-level newspaper industry enters the meager profit margin