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以毛泽东为代表的第一代领导集体“创造性地运用”马克思主义舆论观点指导中国革命、建设过程中的舆论宣传工作,在长期的实践中“运用性地创造”出中国化的马克思主义宣传舆论思想观点,形成了以舆论动员为主基调的一系列宣传舆论工作的思想理论和策略原则,其理论论述中闪耀着马克思主义历史唯物主义、辩证法的真理光芒,又具有丰富的中国特色、实践特色和理论特色,具有深刻的历史意义和深远的指导作用。
The first-generation leadership collective represented by Mao Zedong and the “creative use of” Marxist media point of view to guide the publicity and propaganda work in the process of the Chinese revolution and construction. In the long-term practice, “creatively using” Marxism advocates the opinion of public opinions and forms a series of ideological theories and tactics of propaganda and public opinion with mobilization of public opinion as the keynote. The theoretical discourse shines with the truth light of Marxist historical materialism and dialectics, and has abundant China Features, practical features and theoretical features, with profound historical significance and far-reaching guiding role.