电视购物仍是朝阳产业中国电视购物产业的发展经历了一个从高潮到低谷,又重新繁荣起来的过程。发展之初,电视购物产业规模急剧扩大,但是由于虚假宣传、暴利运营,加之缺乏监管,电视购物公信力逐渐下降。不少人在有过前车之鉴后,对电视购物的信心急剧下降。相关调查显示, TV shopping is still a sunrise industry The development of China’s television shopping industry has undergone a process from climax to trough and again prospered. At the beginning of its development, the scale of the television shopping industry expanded rapidly. However, due to false propaganda, profiteering operations and lack of regulation, the credibility of television shopping gradually declined. Many people have had a lesson in the past, the confidence of television shopping dropped sharply. Related surveys show that,