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怎样把正面宣传做得精彩?应当从这些方面着手:选题策划要应时,紧跟需求巧做文章;标题制作要抓人,激发受众看一眼便丢不下的兴趣;叙事表达要生动,感人故事娓娓道来;先进事迹要本真,人为拔高不如回归自然;传播方式要新颖,融媒体多端推送形成叠加效应;互动分享要落地,既要仰望星空也要脚踏实地。
How to do a good job of positive publicity? Should start from these aspects: the planning of the topic should be timely, follow the needs of clever do; title to arrest people, stimulate the audience can not afford to look at the interest; narrative expression to be vivid, touching Stories come true; advanced deeds to be true, artificial ascending to return to nature; mode of transmission should be innovative, multi-media push the media to form a superimposed effect; interactive sharing to the ground, it is necessary to look down to the stars have to down to earth.