宣传是医改工作的重要组成部分,在医改工作中发挥着先行先导作用。如何做好医改宣传工作至关重要。从实际需求出发医改宣传承担的使命,是改革中政府与公众之间的信息沟通桥梁,是政策制定者与受益者之间的传播介质,是服务提供者与服务对象间的对话通道。这就要从决策者、社会公众、行业人员等不同人群对医改信息的实际需求出发,遵循传播规律开展宣传并作好舆论引导。加强理论宣传,做好决策倡导。改革要成功,理论须先行。借助媒体 Publicity is an important part of medical reform and plays a leading role in medical reform. How to do medical reform propaganda work is very important. The mission of medical reform from the actual demand is the communication bridge between the government and the public in the reform, the medium of communication between policymakers and beneficiaries, and the channel of dialogue between service providers and clients. This should start from the actual demand of the medical reform information from different groups such as policy-makers, the public and industry personnel, and follow the law of communication to carry out propaganda and make public opinion guidance. Strengthen theoretical publicity and make decision-making advocacy. Reform to be successful, theory must be preceded. With the media