商品经济是人类社会经济发展必然趋势,通过商业化运作模式建立相对稳定的经济秩序,为人们提供更加优质的商品服务环境。传统营销模式缺乏商品化概念,导致企业营销决策失误而限制了销售利益增长,不利于行业经济发展的可持续性。基于新时期背景下,商品营销与规划策略要不断优化调整,才能适应社会经济体制改革要求。结合商品经济时代特点,分析了企业营销策略转型发展的必要性,从营销决策分析、营销决策改革等方面提出科学方案。 Commodity economy is the inevitable trend of human social and economic development, through the commercial mode of operation to establish a relatively stable economic order, to provide people with more quality goods and services environment. The lack of commercialization of the traditional marketing concept, leading to corporate marketing decision-making mistakes limit the growth of sales interest is not conducive to the sustainability of the economic development of the industry. Based on the background of the new era, commodity marketing and planning strategies should be constantly optimized and adjusted in order to meet the requirements of social and economic reform. Combined with the characteristics of the era of commodity economy, this paper analyzes the necessity of the transformation and development of the marketing strategy of enterprises and puts forward the scientific plan from the aspects of marketing decision analysis and marketing decision-making reform.